Startup founder and corporate partner reviewing a product at a manufacturing facility

For startups

Strategic corporate partnerships

Solve your fundraising and sales challenges in one transaction.

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ONE PARTNERSHIP. INFINITE POSSIBILITIES.

Capital, validation and infrastructure

Get access to capital, validate your product in the real world and leverage the infrastructure of an established company.

01 / 03

Capital

Venture capital, venture debt, pre-orders and annual purchase commitments.

02 / 03

Validate your product

Real-world testing, scalable demand, integration into corporate processes and access to procurement and grants.

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Leverage infrastructure

Factories, capabilities and partnerships that would take years to build alone.

YOUR EDGE

The best of bootstrapping, venture capital and enterprise sales.

See how a strategic corporate partnership can be superior to other paths to growth.

Comparison of bootstrapping, venture capital and strategic corporate partnerships
 BootstrapVenture capitalStrategic corporate partnership
Survival chanceLowLow, with potential for a big exitHigh if strategically essential
GrowthLowHighHigher, and can be combined with VC
Peace of mindLow — financial stressLow — board politics, hypergrowth expectations and ongoing funding riskHighest — built on long-term, healthy partnerships
DilutionNoneSignificantOften lower
ExitGoodGreatGreater — with VC options and corporate backing
RunwayDependent on available cashTypically 12–18 monthsInfinite if the partnership remains valuable
TalentLimited cash and hiring optionsHigher budget and access to great talentHigher budget, plus access to corporate teams
Founder salaryLowLowPotentially higher

How it could work

Example structures

Partnerships can take different forms. These examples show how a corporate partnership can create value on multiple levels.

01

Venture debt and product testing

  • €500k venture debt at 12% p.a., with a 10-year payback period
  • €1m purchase commitment over three years, subject to product quality milestones
  • Product batch orders in year one: 10, 30 and 100 units

Outcome: Product validated, economies of scale established, a strong reference client and a path to profitability.

02

Venture capital and facility access

  • €200k venture capital
  • Access to a production facility
  • A €500k pre-order

Outcome: Production challenges addressed, capital for prototyping and demand secured.

03

Discounted pre-order

  • €800k pre-order, conditional on product performance
  • Access to an €800k innovation grant to match the corporate investment
  • Access to a key-account partner to co-create and test the product

Outcome: Lower sales and financial risk, so product quality can translate into commercial success.

Working together

Better than an agency or in-house solution

Our incentives are tied to your results, not upfront fees.

Comparison of a strategic corporate partnership, an agency and an in-house solution
 Strategic corporate partnershipAgencyIn-house
Upfront costNone — compensation comes from the profitsCHF 10,000–100,000+High — multiple senior hires or freelancers
Cost riskNone upfrontVery highVery high
Execution riskLower - Corporate relationships & expertise already existVery high — upfront cost in a high-risk ventureVery high — upfront cost in a high-risk venture
Incentive alignmentStrong — we only win togetherLimited — fees are paid regardless of outcomeVaries by team and incentives

The next step

Tell us more

Tell us about your startup and what you are building. We would love to see where a partnership could take you.

Apply now
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